1. 'The tweeting sponsor': effect of a sponsor's SNS message articulation/interactivity on consumers' online response. Issue 2 (4th March 2022) Authors: Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy Journal: European sport management quarterly Issue: Volume 22:Issue 2(2022) Page Start: 227 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗