Subject: Sponsorship -- CSR -- Event -- Communication -- Message source -- Persuasion knowledge - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject Sponsorship -- CSR -- Event -- Communication -- Message source -- Persuasion knowledge

1. Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources. Issue 2 (April 2016)

Authors:: Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian
Journal:: Sport management review
Issue:: Volume 19:Issue 2(2016)
Page Start:: 146
Record Type:: Journal Article
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