1. Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women's attitudes toward luxury advertising. Issue 2 (11th September 2019) Authors: Yin, Cheng-Yue; Bi, Nan; Poon, Patrick; Sun, Yang Journal: Asia Pacific journal of marketing and logistics Issue: Volume 32:Issue 2(2020) Page Start: 406 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women's attitudes toward luxury advertising. Issue 2 (17th September 2019) Authors: Yin, Cheng-Yue; Bi, Nan; Poon, Patrick; Sun, Yang Journal: Asia Pacific journal of marketing and logistics Issue: Volume 32:Issue 2(2020) Page Start: 406 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗