1. Game theory modelling of retail marketing discount strategies. Issue 5 (21st March 2019) Authors: Taylor, Mark; Kwasnica, Vince; Reilly, Denis; Ravindran, Somasundaram Journal: Marketing intelligence & planning Issue: Volume 37:Issue 5(2019) Page Start: 555 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Game theory modelling of retail marketing discount strategies. Issue 5 (5th August 2019) Authors: Taylor, Mark; Kwasnica, Vince; Reilly, Denis; Ravindran, Somasundaram Journal: Marketing intelligence & planning Issue: Volume 37:Issue 5(2019) Page Start: 555 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗