1. Base of the pyramid markets in affluent countries : innovation and challenges to sustainability /: innovation and challenges to sustainability. (2021) Editors: Gold, Stefan; Arnold, Marlen Gabriele; Muthuri, Judy N; Rueda, Ximena Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗