1. To stay or switch: breaking the habit of status quo through imagery perspective. (10th September 2018) Authors: Saine, Ruby; Nguyen, Carlin A.; Besharat, Ali; Trocchia, Philip J. Journal: European journal of marketing Issue: Volume 52:Number 9/10(2018) Page Start: 1864 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. To stay or switch: breaking the habit of status quo through imagery perspective. (15th August 2018) Authors: Saine, Ruby; Nguyen, Carlin A.; Besharat, Ali; Trocchia, Philip J. Journal: European journal of marketing Issue: Volume 52:Number 9/10(2018) Page Start: 1864 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗