1. How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. Issue 8 (17th November 2019) Authors: Bang, Hyejin; Choi, Dongwon; Wojdynski, Bartosz W.; Lee, Yen-I Journal: International journal of advertising Issue: Volume 38:Issue 8(2019) Page Start: 1116 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗