1. Leveraging Lean Principles in R&D: The experience of The Goodyear Tire & Rubber Company shows how applying to Lean principles to R&D can improve the efficiency and effectiveness of new product development. Issue 2 (4th March 2017) Authors: Majerus, Norbert Journal: Research technology management Issue: Volume 60:Issue 2(2017) Page Start: 17 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗