1. An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Issue 2 (4th April 2016) Authors: Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey Editors: Ratten, Vanessa Journal: Marketing intelligence & planning Issue: Volume 34:Issue 2(2016) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Issue 2 (4th April 2016) Authors: Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey Editors: Ratten and Nnamdi Madichie, Vanessa Journal: Marketing intelligence & planning Issue: Volume 34:Issue 2(2016) Page Start: 203 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗