1. Consumer engineering, 1920s-1970s : marketing between expert planning and consumer responsiveness /: marketing between expert planning and consumer responsiveness. ([2019]) Editors: Logemann, Jan L; Cross, Gary P; Köhler, Ingo Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Marketing theory : a student text /: a student text. (2010) Other Names: Baker, Michael J, 1935-; Saren, Michael Record Type: Book Extent: 1 online resource (xvii, 428 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Marketing theory : a student text /: a student text. (2010) Other Names: Baker, Michael John; Saren, Michael Record Type: Book Extent: 1 online resource (448 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Marketing theory : a student text /: a student text. (2016) Editors: Baker, Michael J, 1935-; Saren, Michael Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Stickier Marketing : How to Win Customers in a Digital Age /: How to Win Customers in a Digital Age. (2014) Authors: Leboff, Grant Record Type: Book Extent: 1 online resource (viii, 255 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. The attention merchants : from the daily newspaper to social media, how our time and attention is harvested and sold /: from the daily newspaper to social media, how our time and attention is harvested and sold. (2017) Authors: Wu, Tim Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. The Routledge companion to marketing history. (2016) Editors: Jones, D. G. Brian (Donald Gordon Brian), 1955-; Tadajewski, Mark Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The Routledge companion to marketing history. (2016) Editors: Jones, D. G. Brian (Donald Gordon Brian), 1955-; Tadajewski, Mark Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Vintage marketing differentiation : the origins of marketing and branding strategies /: the origins of marketing and branding strategies. ([2017]) Authors: Jr, Williams, Robert L; Williams, Helena A Record Type: Book Extent: 1 online resource (xxii, 256 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗