1. China-Marketing : Geschäftserfolg im Reich der Mitte /: Geschäftserfolg im Reich der Mitte. ([2015]) Authors: Tank, Andreas, 1979- Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Journal of China Marketing. Volume 6 (1) (2016) Other Names: Tian, Robert Guang; Fan, Jianhua; Wan, Yee-Yin (Yee-Yin A.) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Journal of China marketing. Volume 6 (2) (2017) Editors: Tian, Robert Guang; Shi, Tiebing; Wan, Yee-Yin (Yee-Yin A.) Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Research frontiers on the international marketing strategies of Chinese brands. (2016) Editors: Hu, Zuohao, 1964-; Chen, Xi; Yang, Zhilin Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Social Media Marketing in China mit WeChat : Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business /: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business. ([2018]) Authors: Liu, Yinyuan Record Type: Book Extent: 1 online resource (260 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗