Subject: M-commerce -- Consumer perceived value -- Impulse buying behavior -- Interpersonal influence - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject M-commerce -- Consumer perceived value -- Impulse buying behavior -- Interpersonal influence

1. Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. (November 2021)

Authors:: Yang, Feng; Tang, Jing; Men, Jinqi; Zheng, Xiabing
Journal:: Journal of retailing and consumer services
Issue:: Volume 63(2022)
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Record Type:: Journal Article
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