1. Building franchisee trust in their franchisor: insights from the franchise sector. Issue 1 (11th January 2016) Authors: Grace, Anthony Richard; Frazer, Lorelle; Weaven, Scott K.; Dant, Rajiv P Journal: Qualitative market research Issue: Volume 19:Issue 1(2016) Page Start: 65 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗