1. Gender segmentation to increase brand preference? The role of product involvement. Issue 3 (13th May 2019) Authors: Friedmann, Enav; Lowengart, Oded Journal: Journal of product & brand management Issue: Volume 28:Issue 3(2019) Page Start: 408 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Gender segmentation to increase brand preference? The role of product involvement. Issue 3 (28th February 2019) Authors: Friedmann, Enav; Lowengart, Oded Journal: Journal of product & brand management Issue: Volume 28:Issue 3(2019) Page Start: 408 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗