21. A multilevel perspective to the study of export venture performance. Issue 1 (12th February 2018) Authors: Oliveira, João S.; Cadogan, John W. Journal: International marketing review Issue: Volume 35:Issue 1(2018) Page Start: 186 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
22. A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid. Issue 4 (8th August 2021) Authors: Sharma, Bodh Raj; Gupta, Nikita Journal: Journal of global marketing Issue: Volume 34:Issue 4(2021) Page Start: 308 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
23. A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market. Issue 2 (15th March 2018) Authors: Dahiya, Rekha; , Gayatri Journal: Journal of global marketing Issue: Volume 31:Issue 2(2018) Page Start: 73 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
24. A Review of Global Competitiveness Research: Past Advances and Future Directions. Issue 4 (December 2017) Authors: Chabowski, Brian R.; Mena, Jeannette A. Journal: Journal of international marketing Issue: Volume 25:Issue 4(2017) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
25. A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know. Issue 5 (19th October 2020) Authors: Quoquab, Farzana; Mohammad, Jihad Journal: Journal of global marketing Issue: Volume 33:Issue 5(2020) Page Start: 305 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
26. A store brand's country-of-origin or store image: what matters to consumers?. Issue 2 (10th April 2017) Authors: Garrett, Tony C.; Lee, Sungkyu; Chu, Kyounghee Journal: International marketing review Issue: Volume 34:Issue 2(2017) Page Start: 272 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
27. A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity. Issue 1 (March 2021) Authors: Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon Journal: Journal of international marketing Issue: Volume 29:Issue 1(2021) Page Start: 57 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
28. A Systematic Literature Review and Bibliometric Analysis of Recycling Behavior. Issue 5 (19th October 2020) Authors: Phulwani, Payal R.; Kumar, Divesh; Goyal, Praveen Journal: Journal of global marketing Issue: Volume 33:Issue 5(2020) Page Start: 354 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
29. A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization. Issue 1 (March 2016) Authors: Bartsch, Fabian; Riefler, Petra; Diamantopoulos, Adamantios Journal: Journal of international marketing Issue: Volume 24:Issue 1(2016) Page Start: 82 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
30. Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country. Issue 3 (26th May 2020) Authors: Miocevic, Dario; Zdravkovic, Srdan Journal: Journal of global marketing Issue: Volume 33:Issue 3(2020) Page Start: 193 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗