1. Prosocial process fit: normatively expected purchasing increases the prosocial premium. (20th February 2019) Authors: Mathmann, Frank; Pohlmeyer, Lisa; Higgins, E. Tory; Weeks, Clinton Journal: European journal of marketing Issue: Volume 53:Number 4(2019) Page Start: 661 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Prosocial process fit: normatively expected purchasing increases the prosocial premium. (8th April 2019) Authors: Mathmann, Frank; Pohlmeyer, Lisa; Higgins, E. Tory; Weeks, Clinton Journal: European journal of marketing Issue: Volume 53:Number 4(2019) Page Start: 661 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗