1. Optimal customer participation and the role of relationship length. Issue 5 (22nd March 2021) Authors: Wang, Chung-Yu; Wu, Li-Wei; Wei, Chung-Lun Journal: International journal of bank marketing Issue: Volume 39:Issue 5(2021) Page Start: 871 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗