1. Impairment effects of creative ads on brand recall for other ads. (3rd April 2019) Authors: Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom Journal: European journal of marketing Issue: Volume 53:Number 7(2019) Page Start: 1466 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Impairment effects of creative ads on brand recall for other ads. (8th July 2019) Authors: Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom Journal: European journal of marketing Issue: Volume 53:Number 7(2019) Page Start: 1466 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗