1. Exploring the bank selection criteria in India: scale development and validation. Issue 3 (26th March 2019) Authors: Arora, Sangeeta; Kaur, Harpreet Journal: International journal of bank marketing Issue: Volume 37:Issue 3(2019) Page Start: 666 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Exploring the bank selection criteria in India: scale development and validation. Issue 3 (7th May 2019) Authors: Arora, Sangeeta; Kaur, Harpreet Journal: International journal of bank marketing Issue: Volume 37:Issue 3(2019) Page Start: 666 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗