31. "Just be there": Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. (12th February 2020) Authors: Karampela, Maria; Lacka, Ewelina; McLean, Graeme Journal: European journal of marketing Issue: Volume 54:Number 6(2020) Page Start: 1281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
32. "Just be there": Social media presence, interactivity, and responsiveness, and their impact on B2B relationships. (14th February 2020) Authors: Karampela, Maria; Lacka, Ewelina; McLean, Graeme Journal: European journal of marketing Issue: Volume 54:Number 6(2020) Page Start: 1281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
33. "Mind the gap": to succeed in marketing politics, think of social media innovation. Issue 6 (28th June 2019) Authors: Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda; Acheampong, George; Boakye, Ernestina Journal: Journal of consumer marketing Issue: Volume 36:Issue 6(2019) Page Start: 806 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
34. "Mind the gap": to succeed in marketing politics, think of social media innovation. Issue 6 (9th September 2019) Authors: Anim, Patrick Amfo; Asiedu, Frederick Okyere; Adams, Matilda; Acheampong, George; Boakye, Ernestina Journal: Journal of consumer marketing Issue: Volume 36:Issue 6(2019) Page Start: 806 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
35. "Obviously in the cool group they wear designer things": A social practice theory perspective on children's consumption. Issue 9 (14th September 2015) Authors: Nairn, Agnes; Spotswood, Fiona Journal: European journal of marketing Issue: Volume 49:Issue 9/10(2015) Page Start: 1460 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
36. "One country, two systems": consumer acculturation of Hong Kong locals. (19th December 2019) Authors: Wang, Jeff Jianfeng; Joy, Annamma; Belk, Russell; Sherry, Jr, John F. Journal: European journal of marketing Issue: Volume 54:Number 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
37. "One country, two systems": consumer acculturation of Hong Kong locals. (6th January 2020) Authors: Wang, Jeff Jianfeng; Joy, Annamma; Belk, Russell; Sherry, Jr, John F. Journal: European journal of marketing Issue: Volume 54:Number 1(2020) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
38. "Our" brand's failure leads to "their" product derogation. Issue 4 (18th April 2017) Authors: Chae, Boyoun (Grace); Dahl, Darren W.; Zhu, Rui (Juliet) Journal: Journal of consumer psychology Issue: Volume 27:Issue 4(2017) Page Start: 466 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
39. "Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939. Issue 3 (11th April 2016) Authors: Heller, Michael Journal: European journal of marketing Issue: Volume 50:Issue 3/4(2016) Page Start: 358 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
40. "Paper or Plastic?": How We Pay Influences Post-Transaction Connection. Issue 5 (6th November 2015) Authors: Shah, Avni M.; Eisenkraft, Noah; Bettman, James R.; Chartrand, Tanya L. Journal: Journal of consumer research Issue: Volume 42:Issue 5(2016) Page Start: 688 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗