Subject: Consumer behavior -- Perception -- Information processing -- Retail marketing -- Unit pricing - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject Consumer behavior -- Perception -- Information processing -- Retail marketing -- Unit pricing

1. Unit pricing for multiple product sizes: identifying moderators and mediators of consumer evaluations. (8th January 2021)

Authors:: Shirai, Miyuri; Satomura, Takuya
Journal:: European journal of marketing
Issue:: Volume 55:Number 5(2021)
Page Start:: 1539
Record Type:: Journal Article
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