1. Integrating identity, strategy and communications for trust, loyalty and commitment. (10th April 2017) Authors: Melewar, T.C.; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M. Journal: European journal of marketing Issue: Volume 51:Number 3(2017) Page Start: 572 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗