1. The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure. Issue 3 (5th June 2018) Authors: Freire, Otávio; Quevedo-Silva, Filipe; Senise, Diego; Scrivano, Pedro Journal: RAUSP Management Journal Issue: Volume 53:Issue 3(2018) Page Start: 289 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure. Issue 3 (9th July 2018) Authors: Freire, Otávio; Quevedo-Silva, Filipe; Senise, Diego; Scrivano, Pedro Journal: RAUSP Management Journal Issue: Volume 53:Issue 3(2018) Page Start: 289 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗