1. Customer involvement in product development: Using Voice of the Customer for innovation and marketing. Issue 1 (12th September 2019) Authors: Melander, Lisa Journal: Benchmarking Issue: Volume 27:Issue 1(2020) Page Start: 215 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Customer involvement in product development: Using Voice of the Customer for innovation and marketing. Issue 1 (27th September 2019) Authors: Melander, Lisa Journal: Benchmarking Issue: Volume 27:Issue 1(2020) Page Start: 215 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗