Subject: Brand commitment -- Employee behavior -- Brand citizenship behavior -- Department commitment - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Subject Brand commitment -- Employee behavior -- Brand citizenship behavior -- Department commitment

1. Multiple commitments and behaviors: a mixed concept approach. Issue 2 (18th April 2017)

Authors:: Hoppe, Daniel
Journal:: Journal of product & brand management
Issue:: Volume 26:Issue 2(2017)
Page Start:: 190
Record Type:: Journal Article
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