1. To resist or to purchase: The causal mechanism of binge-watching and program purchase. (September 2022) Authors: Song, Lianlian; Zhang, Qiuxiang; Hu, Baixue; Mou, Jian Journal: Journal of retailing and consumer services Issue: Volume 68(2022) Page Start: Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗