1. Context into text into context: marketing practice into theory; marketing theory into practice. Issue 7 (5th October 2015) Authors: Smith, Terry; Williams, Tom; Lowe, Sid; Rod, Michel; Hwang, Ki-Soon Journal: Marketing intelligence & planning Issue: Volume 33:Issue 7(2015) Page Start: 1027 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗