1. Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Issue 1 (2nd January 2023) Authors: Fam, Kim-Shyan; Waller, David S.; Grohs, Reinhard Journal: Journal of Asia-Pacific business Issue: Volume 24:Issue 1(2023) Page Start: 39 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗