31. Book Review: Housework and Housewives in American Advertising. (May 2013) Authors: Stanaland, Andrea J. S. Journal: Journal of advertising education Issue: Volume 17:Number 1(2013) Page Start: 56 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
32. Book Review: Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond. (May 2013) Authors: McMellon, Charles A. (Chuck) Journal: Journal of advertising education Issue: Volume 17:Number 1(2013) Page Start: 55 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
33. Book Review: Raised by Mad Men: The Son of a Real Life Advertising Mad Man (and Mad Woman) Reveals who These People Really were – and how They Raised Us All. (May 2015) Authors: Westcott Alessandri, Susan Journal: Journal of advertising education Issue: Volume 19:Number 1(2015) Page Start: 48 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
34. Book Review: The Culture of Connectivity: A Critical History of Social Media. (May 2014) Authors: Tuten, Tracy Journal: Journal of advertising education Issue: Volume 18:Number 1(2014) Page Start: 42 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
35. Book Review: The Daily you: How the New Advertising Industry is Defining your Identity and your Worth. (May 2013) Authors: McMellon, Charles A. (Chuck) Journal: Journal of advertising education Issue: Volume 17:Number 1(2013) Page Start: 55 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
36. Book Review: The Rise of Advertising in the United States: A History of Innovation to 1960. (November 2013) Authors: Yao, Qingjiang Journal: Journal of advertising education Issue: Volume 17:Number 2(2013) Page Start: 51 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
37. Brand Builder Workbook: Tools to Build Winning Campaigns (2nd Edition) by Pam Mickelson, Hal Vincent & Bruce Bendinger. (May 2023) Authors: Haines, Leslie Journal: Journal of advertising education Issue: Volume 27:Number 1(2023) Page Start: 83 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
38. Brand Builder Workbook: Tools to Build Winning Campaigns (2nd Edition) by Pam Mickelson, Hal Vincent & Bruce Bendinger. (November 2022) Authors: Haines, Leslie Journal: Journal of advertising education Issue: Volume 26:Number 2(2022) Page Start: 136 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
39. Brand Identity in Sport. By Jason W. Lee and Susan Westcott Alessandri. (May 2019) Journal: Journal of advertising education Issue: Volume 23:Number 1(2019) Page Start: 69 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
40. Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS). (November 2020) Authors: Fischbach, Sarah; Guerrero, Veronica Journal: Journal of advertising education Issue: Volume 24:Number 2(2020) Page Start: 133 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗