31. Are Nine-Ending Prices Equally Influential in Eastern Culture for Pricing Green Products?. Issue 3 (27th May 2018) Authors: Tripathi, Avinash; Pandey, Neeraj Journal: Journal of international consumer marketing Issue: Volume 30:Issue 3(2018) Page Start: 192 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
32. Are Podcast Advertisements Effective? An Emerging Economy Perspective. Issue 2 (15th March 2023) Authors: Bezbaruah, Subhalakshmi; Brahmbhatt, Kuldeep Journal: Journal of international consumer marketing Issue: Volume 35:Issue 2(2023) Page Start: 215 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
33. Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong. Issue 2 (14th March 2016) Authors: Siu, Noel Yee-Man; Kwan, Ho-Yan; Zhang, Tracy Jun-Feng; Ho, Candy Ka-Yan Journal: Journal of international consumer marketing Issue: Volume 28:Issue 2(2016) Page Start: 77 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
34. Attitudes toward Advertising and Advertising Regulation among College Students in Egypt. Issue 5 (7th October 2021) Authors: Bagnied, Mohsen; Speece, Mark; Hegazy, Ibrahim Journal: Journal of international consumer marketing Issue: Volume 33:Issue 5(2021) Page Start: 493 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
35. Authenticity and Institutional Context: Individual Preferences in China. Issue 5 (20th October 2019) Authors: Carroll, Glenn R.; Feng, Mi; He, Yuanqiong; O'Connor, Kieran; Wang, Lihua Journal: Journal of international consumer marketing Issue: Volume 31:Issue 5(2019) Page Start: 429 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
36. Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding. Issue 5 (7th October 2021) Authors: Nasution, Reza Ashari; Arnita, Devi; Purnama, Saqina Qanidya Journal: Journal of international consumer marketing Issue: Volume 33:Issue 5(2021) Page Start: 578 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
37. Book Review - The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands,. Issue 2 (14th March 2016) Authors: Roy, Abhijit Journal: Journal of international consumer marketing Issue: Volume 28:Issue 2(2016) Page Start: 150 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
38. Book Review-Strategic social marketing?. Issue 1 (1st January 2016) Authors: Roy, Abhijit Journal: Journal of international consumer marketing Issue: Volume 28:Issue 1(2016) Page Start: 73 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
39. Book Review:The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. Issue 2 (14th March 2016) Authors: Roy, Abhijit Journal: Journal of international consumer marketing Issue: Volume 28:Issue 2(2016) Page Start: 150 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
40. Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands. Issue 2 (15th March 2017) Authors: Salehzadeh, Reza; Pool, Javad Khazaei Journal: Journal of international consumer marketing Issue: Volume 29:Issue 2(2017) Page Start: 74 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗