1. Does technological innovation undertaken alone have a real pivotal role? Product and marketing innovation in manufacturing firms. Issue 2 (17th February 2016) Authors: Bartoloni, Eleonora; Baussola, Maurizio Journal: Economics of innovation and new technology Issue: Volume 25:Issue 2(2016) Page Start: 91 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗