1. Dispersion of marketing activities in business-to-business firms. Issue 6 (1st July 2019) Authors: Blachetta, Marie; Kleinaltenkamp, Michael Journal: Journal of business & industrial marketing Issue: Volume 34:Issue 6(2019) Page Start: 1160 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Dispersion of marketing activities in business-to-business firms. Issue 6 (5th October 2018) Authors: Blachetta, Marie; Kleinaltenkamp, Michael Journal: Journal of business & industrial marketing Issue: Volume 34:Issue 6(2019) Page Start: 1160 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗