1. 'Faking brands': Consumer responses to counterfeiting. Issue 3 (7th December 2012) Authors: Hamelin, Nicolas; Nwankwo, Sonny; El Hadouchi, Rachad Journal: Journal of consumer behaviour Issue: Volume 12:Issue 3(2013) Page Start: 159 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Marketing social norms: Social marketing and the 'social norm approach'. Issue 1 (20th November 2012) Authors: Burchell, Kevin; Rettie, Ruth; Patel, Kavita Journal: Journal of consumer behaviour Issue: Volume 12:Issue 1(2013) Page Start: 1 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗