1. Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa. Issue 1 (2nd January 2020) Authors: Lappeman, James; Zornitta, Chloë; Mowzer, Zeenat Journal: Communicatio Issue: Volume 46:Issue 1(2020) Page Start: 61 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗