Author/Creator: Zhuang, Mengzhou - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Zhuang, Mengzhou

1. "We Earned the Coupon Together": The Missing Link of Experience Cocreation in Shared Coupons. (May 2023)

Authors:: Fang, Eric (Er); Dong, Beibei; Zhuang, Mengzhou; Cai, Fengyan
Journal:: Journal of marketing
Issue:: Volume 87:Number 3(2023)
Page Start:: 451
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Consumer perceptions of online review deceptions: an empirical study in China. Issue 4 (13th June 2016)

Authors:: Peng, Ling; Cui, Geng; Zhuang, Mengzhou; Li, Chunyu
Journal:: Journal of consumer marketing
Issue:: Volume 33:Issue 4(2016)
Page Start:: 269
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗