Author/Creator: Zeriti, Athina - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Zeriti, Athina

1. Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs. Issue 6 (22nd September 2019)

Authors:: Paparoidamis, Nicholas G.; Tran, Thi Thanh Huong; Leonidou, Leonidas C.; Zeriti, Athina
Journal:: Journal of product innovation management
Issue:: Volume 36:Issue 6(2019:Nov.)
Page Start:: 824
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Relationship Value: Drivers and Outcomes in International Marketing Channels. Issue 1 (March 2016)

Authors:: Skarmeas, Dionysis; Zeriti, Athina; Baltas, George
Journal:: Journal of international marketing
Issue:: Volume 24:Issue 1(2016)
Page Start:: 22
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. Issue 3 (11th November 2019)

Authors:: Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina
Journal:: International marketing review
Issue:: Volume 37:Issue 3(2020)
Page Start:: 405
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. Issue 3 (12th November 2019)

Authors:: Katsikeas, Constantine; Leonidou, Leonidas; Zeriti, Athina
Journal:: International marketing review
Issue:: Volume 37:Issue 3(2020)
Page Start:: 405
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Sustainable Export Marketing Strategy Fit and Performance. Issue 4 (December 2014)

Authors:: Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula; Leonidou, Constantinos N.
Journal:: Journal of international marketing
Issue:: Volume 22:Issue 4(2014)
Page Start:: 44
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

6. The Role of Exporters' Emotional Intelligence in Building Foreign Customer Relationships. Issue 4 (December 2019)

Authors:: Leonidou, Leonidas C.; Aykol, Bilge; Fotiadis, Thomas A.; Zeriti, Athina; Christodoulides, Paul
Journal:: Journal of international marketing
Issue:: Volume 27:Issue 4(2019)
Page Start:: 58
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗