Author/Creator: Zemack-Rugar, Yael - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Zemack-Rugar, Yael

1. If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success. (April 2019)

Authors:: Zemack-Rugar, Yael; Corus, Canan; Brinberg, David
Journal:: JMR, Journal of marketing research
Issue:: Volume 56:Number 2(2019)
Page Start:: 324
Record Type:: Journal Article
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2. The Academic Response-to-Failure Scale: Predicting and Increasing Academic Persistence Post-Failure. (April 2021)

Authors:: Zemack-Rugar, Yael; Corus, Canan; Brinberg, David
Journal:: Journal of marketing education
Issue:: Volume 43:Number 1(2021)
Page Start:: 103
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗