Author/Creator: Yuksel, Mujde - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Yuksel, Mujde

1. "Digital buddies": parasocial interactions in social media. Issue 4 (10th October 2016)

Authors:: Yuksel, Mujde; Labrecque, Lauren I.
Journal:: Journal of research in interactive marketing
Issue:: Volume 10:Issue 4(2016)
Page Start:: 305
Record Type:: Journal Article
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2. Cause-related sport marketing: an organizing framework and knowledge development opportunities. Issue 1 (1st January 2016)

Authors:: Yuksel, Mujde; McDonald, Mark A.; Joo, Soyoung
Journal:: European sport management quarterly
Issue:: Volume 16:Issue 1(2016)
Page Start:: 58
Record Type:: Journal Article
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3. Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts. Issue 2 (21st March 2016)

Authors:: Yuksel, Mujde; Milne, George R; Miller, Elizabeth G
Journal:: Journal of consumer marketing
Issue:: Volume 33:Issue 2(2016)
Page Start:: 111
Record Type:: Journal Article
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4. Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses. (December 2021)

Authors:: Yuksel, Mujde; Smith, Andrew N.; Smith, Robert S.; Bicen, Pelin; Wilson, Elizabeth J.; Weiner, Jay
Other Names:: Mills Adam J. guest-editor.; Hair Joseph F. guest-editor.
Journal:: Journal of marketing education
Issue:: Volume 43:Number 3(2021)
Page Start:: 354
Record Type:: Journal Article
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5. The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms. Issue 2 (April 2017)

Authors:: Yuksel, Mujde; McDonald, Mark A.; Milne, George R.; Darmody, Aron
Journal:: Sport management review
Issue:: Volume 20:Issue 2(2017)
Page Start:: 198
Record Type:: Journal Article
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6. The work of mapping and the mapping of work: prosumer roles in crowdsourced maps. Issue 13 (2nd September 2017)

Authors:: Darmody, Aron; Yuksel, Mujde; Venkatraman, Meera
Journal:: Journal of marketing management
Issue:: Volume 33:Issue 13/14(2017)
Page Start:: 1093
Record Type:: Journal Article
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7. Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts. Issue 1 (February 2022)

Authors:: Labrecque, Lauren I.; Markos, Ereni; Yuksel, Mujde; Khan, Tracy A.
Other Names:: Hofacker Charles F. guest-editor.; Wiertz Caroline guest-editor.
Journal:: Journal of interactive marketing
Issue:: Volume 57:Issue 1(2022)
Page Start:: 115
Record Type:: Journal Article
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8. Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts. Issue 1 (February 2022)

Authors:: Labrecque, Lauren I.; Markos, Ereni; Yuksel, Mujde; Khan, Tracy A.
Other Names:: Hofacker Charles F. guest-editor.; Wiertz Caroline guest-editor.
Journal:: Journal of interactive marketing
Issue:: Volume 57:Issue 1(2022)
Page Start:: 115
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

9. When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms. Issue 1 (19th December 2018)

Authors:: Yuksel, Mujde; Darmody, Aron; Venkatraman, Meera
Journal:: Journal of consumer behaviour
Issue:: Volume 18:Issue 1(2019)
Page Start:: 3
Record Type:: Journal Article
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