Author/Creator: Yen, Yu-Xiang - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Yen, Yu-Xiang

1. Effects of satisfaction, trust and alternative attractiveness on switching intentions in industrial customers. (3rd December 2009)

Authors:: Yen, Yu-Xiang; Horng, Der-Juinn
Journal:: International journal of management and enterprise development
Issue:: Volume 8:Number 1(2010)
Page Start:: 82
Record Type:: Journal Article
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2. The influences of suppliers on buyer market competitiveness: an opportunism perspective. Issue 1 (6th February 2017)

Authors:: Yen, Yu-Xiang; Hung, Shiu-Wan
Journal:: Journal of business & industrial marketing
Issue:: Volume 32:Issue 1(2017)
Page Start:: 18
Record Type:: Journal Article
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3. The outsourcing application in developing one's own brand: transformation from ODM business. (13th November 2007)

Authors:: Yen, Yu-Xiang; Horng, Der-Juinn
Journal:: International journal of technology marketing
Issue:: Volume 2:Number 4(2007)
Page Start:: 364
Record Type:: Journal Article
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4. Why do buyers share knowledge with suppliers in new product development? current and alternative supplier antecedents. Issue 4 (2nd October 2017)

Authors:: Yen, Yu-Xiang; Hung, Shiu-Wan
Journal:: Journal of business-to-business marketing
Issue:: Volume 24:Issue 4(2017)
Page Start:: 283
Record Type:: Journal Article
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