1. The 3 C's of anthropomorphism: Connection, comprehension, and competition. Issue 1 (19th September 2019) Authors: Yang, Linyun W.; Aggarwal, Pankaj; McGill, Ann L. Journal: Consumer psychology review Issue: Volume 3:Issue 1(2020) Page Start: 3 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗