Author/Creator: Yalcinkaya, Goksel - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Yalcinkaya, Goksel

1. Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach. Issue 5 (8th October 2014)

Authors:: Yalcinkaya, Goksel; Aktekin, Tevfik
Journal:: Journal of product innovation management
Issue:: Volume 32:Issue 5(2015)
Page Start:: 731
Record Type:: Journal Article
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2. Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture. Issue 4 (December 2014)

Authors:: Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia
Journal:: Journal of international marketing
Issue:: Volume 22:Issue 4(2014)
Page Start:: 1
Record Type:: Journal Article
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3. Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium1. Issue 3 (22nd April 2018)

Authors:: Bstieler, Ludwig; Gruen, Thomas; Akdeniz, Billur; Brick, Danielle; Du, Shuili; Guo, Lin; Khanlari, Moein; McIllroy, James; O'Hern, Matt; Yalcinkaya, Goksel
Journal:: Journal of product innovation management
Issue:: Volume 35:Issue 3(2018:May)
Page Start:: 300
Record Type:: Journal Article
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4. Sustainability, Social Media Driven Open Innovation, and New Product Development Performance*. Issue 6 (December 2016)

Authors:: Du, Shuili; Yalcinkaya, Goksel; Bstieler, Ludwig
Journal:: Journal of product innovation management
Issue:: Volume 33:Issue 6(2016:Dec.)supplement 1
Page Start:: 55
Record Type:: Journal Article
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5. The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being. Issue 1 (31st January 2022)

Authors:: Griffith, David A.; Lee, Hannah Soobin; Yalcinkaya, Goksel
Journal:: International marketing review
Issue:: Volume 39:Issue 1(2022)
Page Start:: 1
Record Type:: Journal Article
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6. Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination. Issue 2 (June 2023)

Authors:: Lee, Hannah S.; Yalcinkaya, Goksel; Griffith, David A.
Journal:: Journal of international marketing
Issue:: Volume 31:Issue 2(2023)
Page Start:: 64
Record Type:: Journal Article
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7. Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Issue 4 (December 2017)

Authors:: Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, Verdiana
Journal:: Journal of international marketing
Issue:: Volume 25:Issue 4(2017)
Page Start:: 50
Record Type:: Journal Article
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