1. Promoting effects of color‐text congruence in banner advertising. Issue 1 (8th October 2018) Authors: Zhang, Tengxiao; Bao, Chuting; Xiao, Chunqu Journal: Color research & application Issue: Volume 44:Issue 1(2019:Feb.) Page Start: 125 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Vividly warm: The color saturation of logos on brands' customer sensitivity judgment. Issue 6 (17th May 2021) Authors: Xiao, Chunqu; Zhu, Hong; Wang, Xin; Wu, Liang Journal: Color research & application Issue: Volume 46:Issue 6(2021) Page Start: 1347 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗