1. Brand placement disclosure effects on persuasion: The moderating role of consumer self‐control. Issue 6 (1st June 2016) Authors: Janssen, Loes; Fransen, Marieke L.; Wulff, Rebecca; van Reijmersdal, Eva A. Journal: Journal of consumer behaviour Issue: Volume 15:Issue 6(2016) Page Start: 503 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗