Author/Creator: Wong, Vincent Chi - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Wong, Vincent Chi

1. Toward a Process-Transfer Model of the Endorser Effect. (June 2020)

Authors:: Wong, Vincent Chi; Fock, Henry; Ho, Candy K.Y.
Journal:: JMR, Journal of marketing research
Issue:: Volume 57:Number 3(2020)
Page Start:: 565
Record Type:: Journal Article
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2. When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes. (September 2020)

Authors:: Wong, Vincent Chi; Su, Lei; Lam, Howard Pong-Yuen
Journal:: Journal of marketing
Issue:: Volume 84:Number 5(2020)
Page Start:: 137
Record Type:: Journal Article
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