Author/Creator: Willis, Michelle - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Willis, Michelle

1. Determinants of online brand communities' and millennials' characteristics: A social influence perspective. Issue 5 (5th March 2021)

Authors:: Ozuem, Wilson; Willis, Michelle; Howell, Kerry; Lancaster, Geoff; Ng, Raye
Journal:: Psychology & marketing
Issue:: Volume 38:Issue 5(2021)
Page Start:: 794
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

2. Digital marketing strategies for value co-creation : models and approaches for online brand communities /: models and approaches for online brand communities. (2022)

Authors:: Ozuem, Wilson, 1974-; Willis, Michelle
Record Type:: Book
Extent:: 1 online resource, illustrations (black and white)
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Effects of online brand communities on millennials' brand loyalty in the fashion industry. Issue 5 (2nd March 2021)

Authors:: Ozuem, Wilson; Willis, Michelle; Howell, Kerry; Helal, Guida; Ranfagni, Silvia; Lancaster, Geoff
Journal:: Psychology & marketing
Issue:: Volume 38:Issue 5(2021)
Page Start:: 774
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

4. Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective. Issue 9 (18th June 2021)

Authors:: Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; Rovai, Serena; Howell, Kerry
Journal:: Psychology & marketing
Issue:: Volume 38:Issue 9(2021)
Page Start:: 1440
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

5. Thematic analysis without paradox: sensemaking and context. Issue 1 (7th January 2022)

Authors:: Ozuem, Wilson; Willis, Michelle; Howell, Kerry
Journal:: Qualitative market research
Issue:: Volume 25:Issue 1(2022)
Page Start:: 143
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗