Author/Creator: Wiegand, Nico - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Wiegand, Nico

1. Do you like what you (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations. Issue 1 (November 2021)

Authors:: Wiegand, Nico; Imschloss, Monika
Journal:: Journal of interactive marketing
Issue:: Volume 56:Issue 1(2021)
Page Start:: 18
Record Type:: Journal Article
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2. Does It Pay to Be Real? Understanding Authenticity in TV Advertising. (January 2019)

Authors:: Becker, Maren; Wiegand, Nico; Reinartz, Werner J.
Journal:: Journal of marketing
Issue:: Volume 83:Number 1(2019)
Page Start:: 24
Record Type:: Journal Article
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3. The Platformization of Brands. (January 2022)

Authors:: Wichmann, Julian R.K.; Wiegand, Nico; Reinartz, Werner J.
Journal:: Journal of marketing
Issue:: Volume 86:Number 1(2022)
Page Start:: 109
Record Type:: Journal Article
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