Author/Creator: Wang, Weisha - British Library Electronic Legal Deposit Catalogue-Journal Issues and Articles Search Results

Author/Creator Wang, Weisha

1. Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. Issue 6 (26th May 2020)

Authors:: Wang, Weisha; Chen, Cheng-Hao Steve; Nguyen, Bang; Shukla, Paurav
Journal:: International marketing review
Issue:: Volume 37:Issue 6(2020)
Page Start:: 1155
Record Type:: Journal Article
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2. Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits. Issue 6 (2nd June 2020)

Authors:: Wang, Weisha; Chen, Cheng-Hao Steve; Nguyen, Bang; Shukla, Paurav
Journal:: International marketing review
Issue:: Volume 37:Issue 6(2020)
Page Start:: 1155
Record Type:: Journal Article
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗

3. Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs. Issue 10 (2nd June 2021)

Authors:: Wang, Weisha; Hang, Haiming
Journal:: Psychology & marketing
Issue:: Volume 38:Issue 10(2021)
Page Start:: 1847
Record Type:: Journal Article
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