1. To reward or develop identification in online brand communities: evidence from emerging markets†. Issue 3 (3rd July 2017) Authors: Hua, Ying; Ma, Shuang (Sara); Wang, Yonggui; Wan, Qimeng Journal: Information technology for development Issue: Volume 23:Issue 3(2017) Page Start: 579 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗