1. Creative market segmentation: understanding the bugs in consumer behavior. Issue 2 (27th May 2013) Authors: Robson, Karen; Pitt, Leyland; Wallstrom, Asa; Plangger, Kirk; Mills, Adam J. Journal: Journal of public affairs Issue: Volume 13:Issue 2(2013:May) Page Start: 218 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗