1. Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Issue 2 (4th April 2016) Authors: Jensen, Jonathan A.; Wakefield, Lane; Cobbs, Joe B.; Turner, Brian A. Editors: Ratten and Nnamdi Madichie, Vanessa Journal: Marketing intelligence & planning Issue: Volume 34:Issue 2(2016) Page Start: 281 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Issue 3 (26th May 2020) Authors: Wakefield, Lane; Wakefield, Kirk; Lane Keller, Kevin Journal: Journal of advertising Issue: Volume 49:Issue 3(2020) Page Start: 320 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗